Really impressed me!
I've tried quite a few brow gels, glues, and soaps, and none of them have really been able to hold my brow hairs in place. I don't know why mine are just particularly stubborn, but if I managed to plaster them down with a lot of product, they'd often dry out and some of the glues and soaps would flake.
With this gel, I appreciate a little goes a long way - it really sticks without feeling heavy, and lasts longer too. It also doesn't seem to dry out on me in a flaky way, and there's no scent, suds or other issues. I'm surprised and very happy!